Okay. So. Remember when we hit 50K and I lost my mind a little bit? Yeah. Multiply that by two. And then throw in a healthy dose of disbelief and awkward pacing around my apartment because…

WE JUST HIT 100,000 SUBSCRIBERS.

One hundred. Thousand. People.

Reading that number feels fake. Like, there’s no way that many of you are actually tuning into this little podcast that I started because I was mad at how hard it is to be an artist and run a business without losing your damn soul. But here we are. Somehow, we’re here. And I have zero chill about it.

So before I spiral into a full existential rant (you know how I do), I just want to say:

Thank you. Thank you. Thank you.

You listening, sharing, supporting, yelling “THIS EPISODE IS ME” into your group chats — that’s what got us here.

I never thought I’d be the guy running a podcast with a hundred thousand subscribers. I didn’t even know if this idea would stick past ten episodes. I just knew I wanted to talk to artists like me — artists trying to figure out how to do this whole thing without selling out, faking it, or pretending we’re fine when we’re actually spiraling over invoices or Instagram engagement or whether our art even matters (spoiler: it does).

And now… 100K of you are on this journey with me.

That’s wild.

The real reason this number matters

Let’s be honest: “100K subscribers” sounds fancy. It looks good on a graphic. It makes your uncle who never understood what you do finally take you a little more seriously (hi, Uncle Joe).

But the number isn’t the point.

The point is that there are now 100,000 people out there who are tired of the fake hustle culture nonsense and just want to make honest work and get paid fairly without losing their minds.

That’s the win.

The point is that we’re building a space where it’s okay to say “I love making art, but I hate selling it.” Or “I want to raise my prices, but I feel like a scammer.” Or “Can someone please explain taxes to me like I’m five?”

That’s what I’m an Artist, Not a Salesman was made for.

It’s messy. It’s honest. It’s a little chaotic. It’s ours.

What’s next?

Honestly? I don’t know exactly.

This whole thing started with one mic, a Google Doc full of ranty episode ideas, and the vague hope that maybe someone out there would get it.

Now, we’ve got a legit community. Like, people actually talking to each other, sending in questions, suggesting guests, and telling me which episodes made them cry in the car (you’re not alone, I’ve cried editing a few).

So yeah — I want to keep growing this thing. But not just in numbers.

I want more artists to feel seen.
More real talk.
More guests who don’t have it all figured out but are figuring it out anyway.
More resources for the stuff no one teaches you in art school.
More reminders that your art is enough, even when your brain is being rude about it.

And maybe… merch? A live show? A weird artist retreat in the woods where we talk about pricing and cry and eat snacks? Who knows.

For now, just… thank you.

Thank you for showing up. For listening. For sending those DMs that start with “this might be weird but…” (they’re never weird).
Thank you for being honest about how hard this is.
Thank you for making stuff, even when you’re unsure, tired, broke, or discouraged.

If this podcast has ever made you feel less alone — then it’s doing what it’s supposed to do.

Here’s to 100K.
Here’s to the artists.
Here’s to doing it our way.

P.S. If you’ve been sitting on an idea, a dream, or a messy little project that won’t leave you alone… maybe this is your sign. You never know where it’ll take you. I didn’t.


Luis Guzman
Luis Guzman

I’m an Artist, Not a Salesman is a podcast for creatives who want to build real careers without selling their souls. Hosted by Luis Guzman, the show dives into the messy middle of making art and making money — with zero fluff and way too much honesty. From pricing your work to dealing with imposter syndrome, it’s the advice you wish you got in art school. Whether you're a full-time artist or still side-hustling, this podcast gets it.

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